Our Marketing Plan

Ready to take the next step toward selling your home? We're here to help. Our comprehensive marketing plan will get your home seen by thousands of motivated buyers.

GET READY

Initial Consult with our Listing Specialist

Understanding Your Goals

  • Outline your objectives for selling, motivation to sell and timeline to move

Positioning Your Home “In The Market”

Complete a Property Analysis of Your Home

  • - Unique Characteristics
  • - History of the Property
  • - Identify the Ideal Buyer Profile

Review current real estate market trends

  • - Identify near—term economic expectations
  • - Identify your competition
  • - Assess current inventory levels for active, pending and sold properties
  • - Assess current Days on Market analysis and Discount Rate (List Price vs Sales Price)
  • - Identify additional personal timing and seasonal considerations

Decide to Work Together

  • - Finalize Contractual Agreements
  • - Determine Property Enhancement Strategy
  • - Determine Launch Timeline

Property Enhancement and Preparation for Market

  • Property Pre-Inspection
  • Complete Property Repairs and Improvements
  • Staging Consult and/or Staging
  • Engage Professional Photographer
  • Complete Property Documentation – Disclosures, Floor Plans, Survey, Title Documents and More

Develop Final Marketing Strategy and Budget

  • Traditional Marketing - Signage, Brochures, Flyers, Postcards
  • Digital Marketing Strategy
  • Social Media Strategy
  • Networking Strategy 

GET SET

Pre-Marketing Begins

  • Coming Soon Communication to our Network (Clients, Broker Network, Business Network)
  • Coming Soon Social Media Campaign

Marketing Phase – Create The “Buzz”

  • Traditional Marketing Delivered
  • Digital Media Campaign Initiated – Web sites, Zillow, etc.
  • Social Media Campaign Initiated – Facebook, etc.
  • Open House and Broker Previews Scheduled (If desired)

Show Time

Attract and Qualify Potential Buyers

  • Show the Property – Personally and by Other Brokers
  • Monitor Interest
  • Gather Property Feedback

Monitor the Activity and the Market

  • Monthly/Weekly Reports, Updates and Communication Strategy
  • Monitor Market Activity – Notification of Sales/Expireds,/Price Changes/New Competition
  • Price and Property Adjustments as Dictated by the Market and Buyer Feedback

GET SOLD

Negotiating Offers

  • Procure Written Offers
  • Qualify and Analyze the Merits of Each Offer
  • Prepare a Net Out for Each Offer Itemizing your Expense and Net
  • Strategically Respond to Offers
  • Negotiate Optimum Price and Terms
  • Multiple Offer Process and Back Up Offer Strategies
  • Executing the Contract

Closing and Settlement

  • Managing the Contract – Our Duties and Your Responsibilities
  • Full Time Transaction Staff to See You Through to a Successful Closing
  • Managing Deadlines, Contingencies and Disclosures
  • Managing Inspections, Negotiating Repairs and Coordinating Repairs
  • Assisting with your Transition from the Property
  • Review Your Closing Statement and Final Documentations
  • Closing and Celebration

GO BEYOND

Clients for Life

  • Staying in Touch and Keeping You Informed
  • Concierge Service – Vendor List for all of your Future Home Ownership or Lifestyle Needs
  • V.I.P. Program – Special Events, Rewards and Deals for our Past Clients
  • Feedback, Testimonials and Referrals

Working Together Again

  • Understanding your Long Term Real Estate and Financial Needs
  • Move Up Homes
  • Second Homes and Investment Properties
  • Real Estate Strategies for the Future